Saturday, August 18, 2012

Free Advertising Tactics

Have you ever been in a situation where you have great school fundraiser ideas but somehow it didn't become successful? Maybe you didn't have an effective advertising strategy which in turn made your previous fundraising event futile. In connection to this, I will be discussing great advertising tactics which will cost almost nothing.
In incorporating effective school fundraiser ideas for your fundraising event, it is important to consider the importance of fundraising publicity. This is one of the constant challenges that every fundraising organizer must face in order to succeed in your efforts. When you see that people aren't interested in your fundraiser, it doesn't always mean they don't have money to help your cause, it's because people just don't know there is a need to. It's when you can effectively reach out to your customers about your fundraising event and how they can help; that you can really start to go up the ladder of success. There are numerous ways to advertise your fundraising events such as advertising and marketing campaigns, and direct mailings. These kinds of advertising strategies don't really guarantee a good return of investment as well as it is expensive. But there are still better ways to come up with a good advertising plan without shelling out large amounts of money since the whole point of a fundraiser is to raise funds, not spending your investments on uncertain methods. What I'm talking about here is getting "free advertising" for your fundraising event. How do these work? Local newspapers, television stations and radio stations are dying to get good content for their news segments. They need people to watch and read what they are publishing in order for them survive. You can take this to your advantage by making it in its feature story section. Undoubtedly, people love reading feature stories since they are entertaining, educational and inspirational so make sure you can get them to feature your fundraising event. Not only will this boost your publicity, this costs your fundraising event absolutely nothing. Being in a feature story is more effective than placing an ad for your fundraising event because the media grants on-the-spot legitimization. Most people are likely to trust organizations they see on newspapers and televisions.
So how can you get these "free advertising" to your advantage? By reaching out to media people every chance you have. Media loves touching stories such as how a certain organization is thriving it's best to raise funds for its beneficiaries; or how one volunteer made a big difference in order to achieve the organization's goal. These kinds of inspiring and true-to-life stories are what people dig in. They like these kinds of stories since it touches them with sympathy and compassion. When your fundraising campaign reaches them, you can be sure that they will contribute to the success of your fundraising efforts. Just make sure to only include the truth and reality to ensure that they won't regret helping you out. It's a bad publicity for you and your fundraising event if you will include fallacies.